About us

About us

reaDIYmate is a product by 23 de Enero,
a design and technology start-up whose mission is to create fun & social internet-connected things.

(reaDIYmate is no longer supported at this time)

23 de Enero was founded on January 23rd, 2010 by Olivier Mével and Marc Chareyron.

Before that, Olivier and Marc spent more than 15 years exploring the digital world and bridging the gap with the physical world.

Olivier founded one of the first French digital agency back in 1995 and created Nabaztag, the Internet-connected rabbit, an Internet of Things icon. Marc was managing director and partner of the European digital agency Duke-Razorfish.

Pierre Bouchet joined the company as lead developer and third partner in 2011. Previously he co-founded the mobile app company AbsolutLab.

Here we are! (blog post)

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